In addition to the local non-profit cultural organizations we represent on an ongoing basis, we frequently have the opportunity to work with “boldfaced names” (celebrities) who are either performing here or in town to lend their name to a good cause. The Silverman Group has had the privilege of (and responsibility for) working with television […]
As a public relations firm specializing in the arts, we have the awesome opportunity to promote some of the most creative talents working today, from visual to performance artists, from musicians to moviemakers. As expected, frequently artists will “push the envelope” with their output so as to get a message across or to get attention […]
What do we do when hired to promote the same production that we promoted last year? And the year before last? Or for the last 25 years? Keeping the press and public interested in an annual or long-running engagement can pose definite challenges, so it is imperative that we approach each project with a fresh […]
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