From Ground Breaking to Grand Opening…from Opening Night to One-Night-Only Whether it’s a $114 million new art center or a seven-member production on a neighborhood stage, nothing provides greater opportunities for publicity than the introduction of a client to the media – and the public – for the first time. Oftentimes, the projects are permanent, […]
Often, successful public relations isn’t about introducing a new concept, but instead introducing an existing concept, already familiar to a limited few, to a broader audience. It may be a culturally-specific art form or an institution in a relatively isolated location not often traveled by the masses. The challenge – and opportunity – is allowing […]
A non-profit organization’s identity is often intrinsically linked to that of its founder, as the organization itself is an extension of that founder’s unique vision and passion. But for any organization fortunate enough to endure the test of time, eventually it will encounter a point when the torch must be passed to a new leader […]
In addition to the local non-profit cultural organizations we represent on an ongoing basis, we frequently have the opportunity to work with “boldfaced names” (celebrities) who are either performing here or in town to lend their name to a good cause. The Silverman Group has had the privilege of (and responsibility for) working with television […]
As a public relations firm specializing in the arts, we have the awesome opportunity to promote some of the most creative talents working today, from visual to performance artists, from musicians to moviemakers. As expected, frequently artists will “push the envelope” with their output so as to get a message across or to get attention […]
What do we do when hired to promote the same production that we promoted last year? And the year before last? Or for the last 25 years? Keeping the press and public interested in an annual or long-running engagement can pose definite challenges, so it is imperative that we approach each project with a fresh […]