Public Relations

Why choose The Silverman Group?

Whether promoting a hot new concert venue or an historic landmark, a long-standing engagement or a one-night-only event, The Silverman Group helps bring our clients into the spotlight by:

  • Researching and compiling up-to-the-minute targeted media lists, including print, broadcast and all manner of online media, from websites and blogs to weekly and daily e-mailers

  • Developing and distributing press materials, from press releases to comprehensive press kits, from biographies to backgrounders

  • Placing major features plus interviews, profiles and must-read column items

  • Tracking client presence on all traditional and digital media outlets

  • Maintaining relationships with high-profile “influencers” to provide valuable, third-party endorsement

  • Creative brainstorming

  • Facilitating photo and b-roll shoots

  • Coordinating opening night activities, including securing critical reviews

  • Discreetly filling seats as needed to create positive word-of-mouth buzz

  • Arranging and promoting attention-getting publicity stunts and artist appearances

  • Providing prompt and effective crisis communications counsel and messaging

  • Providing strategic overall publicity counsel based on 30+ years in the market