Why choose The Silverman Group?

Whether promoting a hot new concert venue or an historic landmark, a long-standing engagement or a one-night-only event, The Silverman Group helps bring our clients into the spotlight by:

  • Researching and compiling up-to-the-minute targeted media lists; our proprietary database includes some 5,000+ local, regional and national print, broadcast and online media contacts

  • Maintaining relationships with high-profile social media influencers to provide valuable, third-party endorsement

  • Developing and distributing press materials, from press releases to comprehensive press kits, from biographies to backgrounders

  • Securing major features plus interviews, profiles, remote broadcasts and photo placements

  • Tracking client presence on all traditional, online and social media outlets

  • Creative brainstorming

  • Facilitating photo and b-roll shoots

  • Coordinating opening night activities, including securing critical reviews

  • Discreetly filling seats as needed to create positive word-of-mouth buzz

  • Arranging and promoting attention-getting publicity stunts and artist appearances

  • Training client spokespersons on media “best practices”

  • Providing prompt and effective crisis communications counsel and messaging

  • Providing strategic overall publicity counsel based on 30+ years in the market