Why choose The Silverman Group?
Whether promoting a hot new concert venue or an historic landmark, a long-standing engagement or a one-night-only event, The Silverman Group helps bring our clients into the spotlight by:
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Researching and compiling up-to-the-minute targeted media lists; our proprietary database includes some 5,000+ local, regional and national print, broadcast and online media contacts
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Maintaining relationships with high-profile social media influencers to provide valuable, third-party endorsement
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Developing and distributing press materials, from press releases to comprehensive press kits, from biographies to backgrounders
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Securing major features plus interviews, profiles, remote broadcasts and photo placements
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Tracking client presence on all traditional, online and social media outlets
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Creative brainstorming
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Facilitating photo and b-roll shoots
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Coordinating opening night activities, including securing critical reviews
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Discreetly filling seats as needed to create positive word-of-mouth buzz
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Arranging and promoting attention-getting publicity stunts and artist appearances
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Training client spokespersons on media “best practices”
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Providing prompt and effective crisis communications counsel and messaging
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Providing strategic overall publicity counsel based on 30+ years in the market